We came to know to Giuditta during her time in the well known store in Rome centre, “Le artigiane”- www.leartigiane.com where she is now represented with a section devoted to selling her jewelry. She accepts our proposal to be interviewed and to collaborate with me, for my blog in the works, in a heartbeat. She is perky, seems to have her head in the clouds, typical of an artist, or maybe she is just a little shy. In fact for her young age, she has come a long way regarding working experience, and truth be told she is very promising. No doubt she will be getting our attention in the near future.
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She tells us that she comes from a family of architects, and that she would have loved to study architecture, but back then she wouldn’t realize what she really wanted to do with her life, so she chooses law school which attends for 3 years with little success, and after taking the exam in private low entity, she realizes that it was not meant to be for her and makes a new start with social studies, where she gets her degree in three years with great honors.
Then she talks to us about a long time that she didn’t know what direction to follow. In the meanwhile she travels a lot and gains various and interesting experiences like a university master’s degree and an internship in the famous arts gallery “Cigno Galileo Galilei”, where she plans expeditions and events with great success.
Later on, she attends a fashion school for clothing design, but soon she realizes that she prefers the metals, gold in particular. She finds silver to be too delicate. She finally finds what she was destined to do, so she attends two glod-smithing schools to understand what she could design and create and to expand her horizons in the creating field. She succeeds to enter the prestigious academy of “Arti e Mestieri” of Rome.
At the beginning of her career she was inspired by the “losseliani” creations (an Italian brand famous around the world in Japan particularly) she loves Japanese artists like “Satomi kawakita” who creates exceptional rings. What she really appreciates in the Japanese art, is the patience and the concentration in the creation process, an attribute that balances her own impatient nature.
What is more about that job she tells us, “it has taught me how to love every step in the production chain and how to give more time, rather than less. I have an assistant that won’t miss a single moment of my work and that supports me with all the love and the devotion that a creator needs. He is my “devoted cat” that sleeps next to me and every now and then with his mewing he brings me back to earth.
The ability to visualize the final product in their mind first, is in my opinion an essential quality in every creative artist, and that image of the final product should guide the entire creative process. This is what usually happens with musicians, they envision all the available musical instruments so that they reach the final result, solid and clear in their head first! They say that Michelangelo, in order to draw the curls of his angels, he would stop by the riverside to observe for hours the whirlpools the waters formed around the rocks. And then he reproduced those curls in the hair of his little angels.
Giuditta establishes the “Lotonatif” brand name in 2007. Except for the designing in 3D development computer programs, each and every creation is strictly handmade from the designing to materializing. “Lotonatif” is a journey towards her inner self. It is the question and in the same time the answer on so many levels. The question is no longer ingenious to the answer. In fact they are perceived together. To her everything is of equal importance form the designing phase to the production, all the details figure in the drafts. She is inspired by her studies on neoclassical jewelry and by the art Deco curvy shapes that she has re-interpreted and also added her own ethnic note in the finishing touch. What interests her the most is to give an identity to each piece of her jewelry by creating a little story about it, but avoiding any exaggerations.
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“If not it loses its own originality just like with people” she exclaims with certainty!!
She also adds “all of my collections are like a movie and each piece plays its part. I have never been able to create a line only by using just one idea which I would have to repeat on the necklaces, the earrings, the rings and the bracelets.”
These days Giuditta draws her inspiration in the diversity of geometrical forms that transform into sparkling shapes with a fine touch of Persian and Middle Eastern gold craft influences, that generally are her source of inspiration for using gems and enamels.
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The photographer who she usually works with, the one responsible for the photos that picture the hands with all these many rings that we see, is Nico Marzano. https://www.linknedin.com/pub/nico-marzano/18/396/159
Having in mind a cinematographic concept they tell us they agreed to create a story that would release a strong communicative message, by presenting hands exclusively. Hands that come out of the dark in different positions like in a prayer fashion or extended hands that donate something really precious all covered in jewelry. Almost like illustrating a saint or even yet a “Madonna”. They even worked hard to find the right hands. They have been precisely selected. They had to be elegant and beautiful to bring out the jewelry but also the hands of a working woman, not too septic and delicate, like the hands of a high maintenance lady.
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Giuditta hopes that after some years of tending this fine art that she sees as purifying, she will be able to give something back of what she has received. Even if it’s something small!
We are looking forward to see how you feel about her work and hopping to see many of you visiting Giuditta in Rome to see and purchase some of her creations. You can also contact us at info@spagnolita.com or spagnolitafashion@gmail.com
You can also shop on-line by sending a request e-mail at info@spagnolita.com in our webpage for on-line shopping, of the “lotonatif” party favor boxes, to decorate your tables. Photographs and info under the name of the designer.
Find further information on her Facebook page by the name “Lotonatif jewelry”
Contacts:
Website: www.lotonatif.com
E-mail: info.lotonatif@gmail.com
I would really like to thank Giuditta for this interview that might have been one of my most easy going ones. In fact besides being an exceptional jewelry designer she is also very articulate with language which has helped me a great deal to compose this article.
by Mayura Malenotti
English
